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Dear User: Hello! Thank you for choosing the products and services provided by UM COMPANY LIMITED (hereinafter referred to as “we” or “the Company”). These products and services (collectively referred to as “Services”) specifically refer to our website platform and the game services available on it. In view of the nature of internet services, these Services will inevitably involve direct or indirect interactions with you. Therefore, we hereby explain the rules regarding the collection, use, and protection of your personal information. Please read these terms carefully. Once you use these Services, it will be deemed that you have agreed to this Privacy Policy. If you are under 18 years old, please read this Privacy Policy and the Children’s Personal Information Protection Rules (for minors under 14) together with your guardian, and ensure that your guardian has agreed to your acceptance of this Privacy Policy, the Children’s Personal Information Protection Rules, and the Services we provide. 1. Collection of Personal Information: During your use of our Services, we will collect information that you actively provide or that is generated as a result of using our Services. This is done in order to provide and optimize our Services as well as to ensure the security of your account. The collection methods include, but are not limited to, the following: 1.1 Registration Information - The game nickname, gender, phone number, email address, account password, registration time, registration IP address, and other related information you provide when registering, as well as any backup information retained for password recovery. 1.2 Transaction Information - Records of your recharges and consumption when using our game services, including transaction details, information on various in-game items or characters purchased, payment information from third-party payment platforms, bank account details, and other relevant data. 1.3 Information Provided on Our Website, Platform, or Game Applications - 1.3.1 Game log data generated when you use our Services, such as login times, login IP addresses, game operation records, game data, character levels, and friend records; 1.3.2 Within the scope permitted by law, any one-to-one messages or messages sent within restricted groups that you send using our messaging, chat, posting, or other similar features; 1.3.3 Information you provide when using our website, platform, and game applications, or when you associate your personal data on a third-party website or platform with your registered account; 1.3.4 Within the scope of lawful information processing, location information provided when you visit our website, platform, or use our game applications. This includes location information provided when interacting with any of our websites, platforms, or applications on a mobile device, or location information related to your IP address; 1.3.5 Information generated by your browser and computer when you visit our website, platform, use our game applications, visit a third-party website or platform offering our game applications, or open an email sent by us. This includes your IP address, browser type, language used, access date and time, web records, device identifiers, IDFA, MAC address, IMEI, device name, device model, operating system, system version, device screen size, and so on. 1.4 Information Obtained from Third Parties - We will, in accordance with relevant laws and regulations, lawfully obtain your personal information from third parties (including business partners and third-party research agencies), and we will require such third parties to ensure the legality of the information they provide. 1.5 Circumstances Where Consent Is Not Required - According to relevant legal provisions, in the following circumstances, the collection of your personal information does not require your authorization: 1.5.1 Matters related to national security, defense security, or other national interests; 1.5.2 Matters related to public safety, public health, or other significant public interests; 1.5.3 Matters related to criminal investigation, prosecution, trial, or the execution of judgments; 1.5.4 When it is necessary to protect the life, property, reputation, or other significant lawful rights and interests of the data subject or another person, but it is difficult to obtain the consent of the data subject; 1.5.5 Personal information that you have voluntarily made public to society; 1.5.6 Collection of personal information from legally and publicly disclosed sources, such as legitimate news reports or government information disclosure channels; 1.5.7 Information necessary for the conclusion of a contract at your request; 1.5.8 Information necessary for maintaining the safe and stable operation of the Services provided, for example, detecting and handling service failures; 1.5.9 Information necessary for legitimate news reporting; 1.5.10 For academic research institutions to conduct statistical or academic research in the public interest, provided that any personal information included in the results is anonymized; 1.5.11 Other circumstances as prescribed by law. 2. Storage of Personal Information: 2.1 Personal information collected within Thailand will be stored within Thailand. 2.2 If it is necessary to transfer personal information collected domestically to an overseas institution for cross-border business processing, we will do so in accordance with laws, administrative regulations, and the requirements of relevant regulatory authorities. We will ensure that your personal information is adequately protected, for example, through anonymization or encrypted storage. 2.3 We will only retain your personal information for as long as is necessary to achieve the purposes for which the Services are provided and within the time limits required by laws and regulations. 2.4 When our Services cease to operate, we will promptly stop collecting your personal information. We will provide notifications and announcements in accordance with legal requirements and will delete or anonymize the personal information stored by us. 3. Use of Personal Information: 3.1 We strictly collect and use your personal information only for the purposes necessary to provide, upgrade, and optimize our Services and to offer personalized services. 3.2 We do not collect personal information beyond what is necessary for providing our game services, nor do we use the information for purposes unrelated to providing these services. We will not collect or use information by deceptive, misleading, coercive means, or in violation of laws, administrative regulations, or agreements between the parties. 3.3 After a user terminates the use of our Services, the collection and use of the user’s personal information will cease. 3.4 We implement strict confidentiality measures for the personal information collected and used. We will not leak, alter, or damage this information, nor sell or illegally provide it to others. 4. Security Measures for Personal Information: We take the following measures to prevent your personal information from being leaked, damaged, altered, or lost: 4.1 Designate security management responsibilities for personal information across various departments, subsidiaries, and affiliated companies. 4.2 Establish workflows and security management systems for the collection, use, and related activities of personal information. 4.3 Implement permission controls for personnel involved in handling personal information, review large-scale exports, copying, or destruction of information, and take measures to prevent leakage. 4.4 Properly store records of personal information and implement appropriate security storage measures. 4.5 Implement access audits on information systems that handle personal information and take measures against intrusions, viruses, etc. 4.6 Record the personnel, time, location, and matters related to the operation of personal information. 4.7 If any leakage, damage, or loss of personal information that is stored occurs or is likely to occur, we will immediately take remedial measures. In cases that may cause serious consequences, we will promptly report to the relevant authorities and cooperate with their investigation. 4.8 We will assess the impact of any reported or discovered violations of this Policy. If the impact is particularly severe, we will suspend the relevant activities and immediately implement remedial measures in accordance with this Policy. 4.9 We will provide training on personal information protection knowledge, skills, and security responsibilities for the personnel involved. 4.10 We will conduct at least one self-inspection on the protection of personal information each year, record the results, and promptly eliminate any security risks discovered. 4.11 Information Security: 4.11.1 User accounts have built-in security protection features. Please keep your username and password secure. The Company will employ measures such as password encryption to ensure that your information is not lost, misused, or tampered with. However, please note that no security measures on the internet are “perfect.” 4.11.2 When conducting online transactions using internet services, you inevitably need to disclose some of your personal information, such as contact details or IP addresses, to the transaction party or potential transaction parties. Please protect your personal information and only provide it when necessary. 5. Sharing, Transferring, and Disclosure of Personal Information: 5.1 For the purposes of providing you with the Services and upgrading and optimizing the Services, we may share your personal information with our affiliated parties. These affiliated parties are also bound by this Privacy Policy in their handling of your personal information. Except as otherwise provided in this Policy and the User Agreement, the Company will not proactively share your personal information with third parties without your authorization. 5.2 As our business continues to develop, we may engage in mergers, acquisitions, asset transfers, or similar transactions. In such cases, we will inform you of the relevant circumstances and ensure that your personal information continues to be protected or require the new controller to protect your personal information in accordance with standards not lower than those stipulated in this Policy. 5.3 Except with your permission, the Company shall not share, transfer, provide, or publicly disclose your personal information to any third party. However, the following circumstances are excluded: 5.3.1 When you or your guardian authorizes the disclosure of the information to the Company; 5.3.2 When providing personal identification data at the legitimate request of your guardian; 5.3.3 When required by law; 5.3.4 When required by judicial or administrative authorities in accordance with legal procedures; 5.3.5 When the Company initiates litigation or arbitration to protect its legitimate rights against you or a third party; 5.3.6 In compliance with relevant legal provisions, including providing your registration data, information you have posted on the Company’s website, and the time of posting when queried by relevant state agencies; 5.3.7 To protect the Company’s intellectual property rights and other important rights; 5.3.8 To protect the legitimate rights and interests of society, you, or third parties; 5.3.9 When you have voluntarily made your personal information public; 5.3.10 Personal information collected from legally and publicly disclosed sources; 5.3.11 In any other circumstances deemed necessary by the Company in accordance with this Policy. 6. Disclaimer: The Company shall not be liable for the following circumstances: 6.1 Any personal information leakage resulting from your disclosing your personal information to others or sharing your account with others. 6.2 Any leakage, loss, misuse, alteration, or damage of personal information caused by hacker attacks, computer viruses, mobile phone viruses, temporary shutdowns due to government regulation, or other force majeure events that affect the normal operation of the network. 6.3 Any leakage of personal information caused by other websites, mobile sites, or mobile APP clients linked to our Services, and any legal disputes or consequences arising therefrom. 6.4 While the Company takes appropriate security measures to safeguard the collected data and employs suitable security protocols for authentication and authorization to protect electronic communications, the Company shall not be liable for any breaches of security protocols or unauthorized disclosure or use of such data. 7. Your Rights: During your use of our Services, you have the right to query, delete, correct, or withdraw your personal information through operations available on our website platform’s login interface or within different game products. You may follow the instructions provided in related emails or announcements for each game product to perform these operations. 8. Amendments to This Privacy Policy: This Privacy Policy may be updated immediately from time to time in order to enhance the protection of your personal information and facilitate your understanding. If you do not agree with the updated content, you may stop using the Services; if you continue to use the Services, it will be deemed that you have accepted the updated Privacy Policy. We promise that we will not sell, provide to third parties, disclose, or otherwise infringe upon your personal privacy with the information we collect. 9. Governing Law and Dispute Resolution: 9.1 The place of signing this Policy is Thailand. 9.2 This Policy shall be governed by the laws of Thailand, excluding the application of any conflict-of-law provisions. 9.3 In the event of any dispute regarding the content or implementation of this Policy, if there are versions in other languages, the Chinese version shall prevail. If any dispute arises between the parties concerning the content or execution of this Policy and friendly consultation fails to resolve the dispute, both the User and the Company agree to submit the dispute to the court having jurisdiction over the place where this Privacy Policy is signed. 10. How to Contact Us: If you have any questions, opinions, suggestions, or complaints, please contact us via the email address or other contact methods published in the game product. Under normal circumstances, we will respond to your inquiry within 15 days. 11. Effective Date of This Privacy Policy: This version of the Privacy Policy was updated in May 2023 and will take effect from May 2023.
This Agreement (as defined below) is entered into by the User (as defined below) and UM COMPANY LIMITED (hereinafter referred to as the “Licensor”, as defined below) regarding the network services and other related software and technology services (collectively referred to as the “Services”, as defined below) provided by the Licensor in connection with the Software (as defined below), and sets forth the rights and obligations of the parties. This Agreement describes in detail the terms under which the Licensor provides the Services to the User. The User acknowledges that by voluntarily downloading and installing any product under the Company’s umbrella, the User unconditionally accepts this Agreement and all related management rules published by UM COMPANY LIMITED and agrees to be bound by them. 1. Definitions and Explanations: In this Agreement, unless otherwise specified, the following terms shall have the following meanings: 1.1 “This Agreement” refers to the text of this Agreement, all other public rules and related management regulations periodically published by the Licensor, and any revised versions of this Agreement, all of which, once formally published, form an integral part of this Agreement. 1.2 “The Software” refers to the game or software client content and programs provided by the Licensor via the Internet and mobile communication networks, including any modifications, updates, all previous versions and subsequent versions of the products and services, and may include the related network servers, websites (including but not limited to the official game website), electronic media, printed materials, and “online” or electronic files, etc. 1.3 “User”, also referred to as the “End User”, means any individual who legally obtains the license to use the Software through the channels provided by the Licensor and installs and uses the Software products and Services. 1.4 “Services” include, but are not limited to, the registration, download, installation, upgrade, and maintenance services provided by the Licensor to the User via the Company’s official website or related game websites, as well as other services related to the use of the Software by the User. 1.5 “Licensor” means UM COMPANY LIMITED and/or the original copyright owner of the Software (depending on the licensing agreement between the Licensor and the original copyright owner). 2. Intellectual Property Rights and Ownership Statement: 2.1 The Licensor shall have all rights in and to the Software (including, but not limited to, ownership and intellectual property rights) in accordance with the law. All copyrights and any other intellectual property rights in the Software, as well as all informational content related to the Software—including but not limited to the textual expressions and their arrangements, the software name, computer code, themes, items, characters, character names, storylines, dialogues, scene settings, concepts, artistic craftsmanship, animations, sound effects, music, visual effects, operational methods, moral rights, related files, programs, chat room scripts, printed materials, electronic documents, etc.—are protected by the relevant Thai intellectual property laws and regulations and by the applicable international treaties. Without the consent of the Licensor, the User shall not download, copy, transmit, modify, or edit the Software, or else shall bear the corresponding legal liability. 2.2 The identification of the “Licensor” embodied in the Software and the identification of the Software-related products and Services are trademarks or registered trademarks of the Licensor in Thailand and/or other countries, and the User shall not use them without the written consent of the Licensor. 2.3 The Licensor owns the patent rights, patent application rights, trademark rights, copyrights, and other intellectual property rights related to the Software and the Services. The Licensor has not granted the User any intellectual property rights related to the Software by virtue of this Agreement or by providing the Software and related Services to the User. Any rights not expressly granted to the User in this Agreement are reserved by the Licensor. 2.4 The Licensor shall own all data and information (including, but not limited to, user accounts, game logs, security record files, etc.) generated during the provision of the Software and Services to the User and stored on the Licensor’s servers. 3. Limitation of Liability: 3.1 The User agrees to bear all risks arising from the use of the Software and related Services. Except for warranties that are explicitly provided for a specific purpose and in compliance with applicable regulations, the Licensor makes no other type of warranty (whether express or implied). The Licensor does not warrant that: 3.1.1 the Software and the related Services provided by the Licensor will meet the requirements of the User; 3.1.2 the Software and the related Services provided by the Licensor will be free from the effects of force majeure, computer viruses, hacker attacks, system instability, the User’s location, User shutdown, reasons attributable to the telecommunications authorities, or any other external or human factors related to networks, technologies, communication lines, etc.; 3.1.3 the installation, copying, access to websites, recharging, execution of the Software, or any other method of using the Software and/or receiving the related Services provided by the Licensor will not conflict with any other software; 3.1.4 the business reputation and the authenticity, effectiveness, and legality of the Services provided by third parties as indicated by the links and labels on the Licensor’s website, the official game website, and other related networks. 3.2 The Licensor shall not be liable for any direct, indirect, or consequential damages or loss of profits arising from the User’s use or inability to use the network, and if it is not possible to completely exclude liability for damages under applicable law, the Licensor’s liability shall be limited to the amount paid by the User for the use of the Services. 4. Changes, Termination, and Suspension of the Software, Services, and this Agreement: 4.1 In order to protect the development of the Licensor’s business, the Licensor reserves the right to unilaterally change the Software (including but not limited to upgrades, updates, additions, reductions, interpretations, etc.), the related Services, and the content of this Agreement, and also reserves the right to terminate the Software/related Services/this Agreement; if necessary, the Licensor will publish the changes on important pages of the Software Service website through announcements or other forms. The Licensor advises the User to regularly check for information regarding such changes or terminations. The Licensor is not required to individually notify the User of such changes, and the User shall not claim any compensation or indemnification as a result. 4.2 The User has the right to unilaterally decide to terminate the use of the Software and related Services and to uninstall the Software at any time. If the Licensor makes any changes to the Software, related Services, or the content of this Agreement and the User does not agree with such changes, the User has the right to immediately stop using the Software and related Services and uninstall the Software. If the User continues to use the Software and related Services after such changes, it shall be deemed that the User agrees to the changes. 4.3 In any of the following circumstances, the Licensor shall have the right to suspend or interrupt the provision of Services to the User: 4.3.1 for necessary maintenance or construction of network equipment; 4.3.2 in the event of a sudden network equipment failure; 4.3.3 if the network communication equipment used by the Licensor ceases to function for unknown reasons, making it impossible to provide Services; 4.3.4 if force majeure prevents the Licensor from providing online Services; 4.3.5 if required by relevant government agencies. 4.4 If the User disseminates illegal information, seriously violates social ethics, or engages in other conduct that violates prohibited legal provisions, the Licensor shall immediately terminate the provision of Services to the User. 4.5 If the User engages in improper conduct that violates this Agreement while receiving the Licensor’s Services, the Licensor shall have the right to terminate the provision of Services to the User. The specific circumstances constituting such improper conduct shall be clearly stipulated in this Agreement or be among the prohibited actions that the Licensor has expressly informed the User would result in termination of Services; otherwise, the Licensor shall not terminate the Services. 4.6 If the User provides false registration identity information or engages in conduct in violation of this Agreement, the Licensor shall have the right to suspend all or part of the Services provided to the User; in such cases, the Licensor shall notify the User and specify the suspension period, which shall be reasonable, and upon the expiration of the suspension period, the Licensor shall promptly resume the Services for the User. 4.7 The User acknowledges and agrees that the Services provided by the Licensor may be partially or wholly interrupted, temporarily unavailable, delayed, or that the User’s data may be lost due to faults, malfunctions, or errors in the Company’s own systems, those of other cooperating vendors, or related telecommunications network system hardware and software, or due to the negligence of cooperating parties or telecommunications personnel, or due to unauthorized intrusion into the Licensor’s system by others who tamper with, forge, or alter data. The User shall not demand any compensation or indemnification from the Licensor for such occurrences. 4.8 If the Licensor suspends or terminates all or part of the Services provided to the User under this Agreement, the Licensor shall bear the burden of proof. 4.9 Under the circumstances stipulated in this Agreement, the Licensor shall not be liable for any inconvenience or damages incurred by the User or any third party as a result of the suspension, interruption, or modification of the Services provided to the User. 4.10 The User shall strictly comply with the provisions of this Agreement and all applicable legal orders. The Licensor shall have the final decision regarding whether the User has violated this Agreement. If the Licensor, based on relevant data analysis, determines that the User has violated this Agreement, the User agrees that the Licensor may immediately terminate the User’s right to use the account and password. 4.11 To avoid disputes, the User agrees that for any technical issues arising from this Agreement, the data recorded in the Licensor’s system shall serve as the sole and exclusive basis for judgment. The Licensor guarantees the authenticity of such data and that it will not be disclosed to anyone, including the User, unless required by the relevant government authorities, in order to protect the Licensor’s business security.
5.Account registration5.1 The user promises to register as a user of the operator with his or her real identity, and guarantees that the personal identity data provided is true, complete, and valid, and assumes corresponding legal liability for the information provided in accordance with legal provisions and necessary provisions.5.2 After the user registers as a user of the licensor with his or her real identity, if the user needs to modify the personal identity data provided, the licensor shall provide the service in a timely and effective manner.6. Use and custody of user accounts6.1 According to the provisions of this Agreement, the licensor has the right to review whether the identity information provided by the user for registration is true and valid, and should actively take technical and management and other reasonable measures to ensure the safety and validity of the user account; the user is obliged to properly keep his account and password, and use their account number and password correctly and securely. If any party fails to fulfill the above obligations, resulting in loss of account password, account theft, etc. and causing damage to the civil rights of users and others, it shall bear the resulting legal liability.6.2 Users have rights and bear responsibilities in accordance with the law for actions that occur with the account they hold after logging in.6.3 If the user discovers that his or her account or password has been illegally used by others or has been used abnormally, the user shall promptly notify the licensor in accordance with the handling methods announced by the licensor, and shall have the right to notify the licensor to take measures to suspend the login and use of the account.6.4 If the licensor takes measures to suspend the login and use of the user's account based on the user's notification, the licensor shall require the user to provide and verify valid personal identity information that is consistent with his or her registered identity information.6.4.1 If the licensor verifies that the personal valid identity information provided by the user is consistent with the registered identity information, the licensor shall take timely measures to suspend the login and use of the user's account;6.4.2 If the licensor violates the agreement in paragraph 6.4.1 and fails to take timely measures to suspend the login and use of the user's account, thereby causing losses to the user, it shall bear its corresponding legal liability.6.5 The licensor shall not be liable for any losses suffered by the user or any third party before the account is suspended.6.6 In order to safeguard their legitimate rights and interests, when users provide the licensor with valid personal identity information that is consistent with the registered identity information, the licensor shall provide the user with necessary assistance and support such as account registrant certificate, original registration information, etc., and provide the user with necessary assistance and support according to the Relevant evidence and information data need to be provided to relevant administrative agencies and judicial agencies.6.7 The rights and interests of users who make up false information to register will not be protected in this game. For users who provide false information, the licensor has the right to suspend or terminate the provision of services under this Agreement to the user at any time without assuming any liability to the user or any third party.6.8 For users who register with other people’s information, at the request of the corresponding person, the licensor has the right to suspend or terminate the provision of services under this Agreement (including paid services) to the corresponding account at any time without any liability to the user or any third party. any liability.6.9 For other personal information other than personal identification data, if the user changes it in the future, he should update it online in a timely manner. If other personal information provided by the user is inconsistent with the facts or the data provided has been changed but not updated or is misleading in any way, resulting in the licensor being unable to provide or continue to provide services to the user, all liability arising therefrom shall be borne by the user. and not the licensor.6.10 All users must reach level 50 and above within 12 hours after creating a corner, reach level 100 and above within 3 natural days, reach level 200 and above within 15 natural days, and reach level 250 and above within 30 natural days; otherwise it will be Freeze the character.7. User information protection7.1 When the licensor requires users to provide information and data related to their personal identity, the licensor shall disclose its privacy protection policy and personal information utilization policy to the user in a clear and easy-to-visible manner in advance, and take necessary measures to protect the security of the user's personal information and data. .7.2 Without the permission of the user, the licensor shall not provide, disclose or share the name, personal valid ID number, contact information, home address and other personally identifiable information in the user registration data to any third party, except in the following circumstances:7.2.1 Disclosed by the licensor authorized by the user or the user’s guardian;7.2.2 Relevant laws require the licensor to disclose;7.2.3 Judicial or administrative agencies require the licensor to provide it based on legal procedures;7.2.4 When the licensor files a lawsuit or arbitration against the user in order to safeguard its legitimate rights and interests;7.2.5 When providing the user’s personally identifiable information in response to the legal request of the user’s guardian.8. Rights and obligations8.1 On the premise that the user agrees to accept the entire content of this Agreement, the licensor agrees to grant the user revocable, changeable, non-exclusive, non-transferable and non-sublicensable rights. Users can install the software on personal Internet-connected computers and mobile phones and other terminals (including but not limited to Windows, IOS, Android, Windows Phone, Symbian, Blackberry and other terminal devices or operating systems) during the period when the license is valid. and run a copy of the Software in the specified manner and enjoy the services provided by the licensor. The license granted by Licensor to User under this Agreement is for personal use. If the user needs to use the software and services beyond the scope of personal use or use the software and services for any commercial purpose, the user should contact the licensor and obtain additional written authorization from the licensor. Any installation, use, access, display, operation, etc. without the permission of the licensor shall be deemed as a violation of this Agreement.8.2 Unless otherwise provided in this Agreement, users shall not carry out the following activities (whether for profit or non-profit) without the written consent of the licensor:8.2.1 Copy, copy, disseminate and display all or part of the software’s programs, user manuals and other graphic, textual and audio-visual data;8.2.2 Publicly display and play all or part of the content of this software;8.2.3 Leasing, selling this software or using this software to engage in profit-making activities;8.2.4 Modify or cover the product name, company logo, copyright information and other content on the software program, images, animations, packaging and manuals;8.2.5 Other violations of copyright law, computer software protection regulations and relevant laws and regulations.8.3 Users should use this software and related services through legal channels and shall not engage in the following behaviors that infringe the interests of the licensor or third parties, violate this Agreement or other rules issued by the licensor or relevant national laws and regulations ." value_th="5.Account registration5.1 The user promises to register as a user of the operator with his or her real identity, and guarantees that the personal identity data provided is true, complete, and valid, and assumes corresponding legal liability for the information provided in accordance with legal provisions and necessary provisions.5.2 After the user registers as a user of the licensor with his or her real identity, if the user needs to modify the personal identity data provided, the licensor shall provide the service in a timely and effective manner.6. Use and custody of user accounts6.1 According to the provisions of this Agreement, the licensor has the right to review whether the identity information provided by the user for registration is true and valid, and should actively take technical and management and other reasonable measures to ensure the safety and validity of the user account; the user is obliged to properly keep his account and password, and use their account number and password correctly and securely. If any party fails to fulfill the above obligations, resulting in loss of account password, account theft, etc. and causing damage to the civil rights of users and others, it shall bear the resulting legal liability.6.2 Users have rights and bear responsibilities in accordance with the law for actions that occur with the account they hold after logging in.6.3 If the user discovers that his or her account or password has been illegally used by others or has been used abnormally, the user shall promptly notify the licensor in accordance with the handling methods announced by the licensor, and shall have the right to notify the licensor to take measures to suspend the login and use of the account.6.4 If the licensor takes measures to suspend the login and use of the user's account based on the user's notification, the licensor shall require the user to provide and verify valid personal identity information that is consistent with his or her registered identity information.6.4.1 If the licensor verifies that the personal valid identity information provided by the user is consistent with the registered identity information, the licensor shall take timely measures to suspend the login and use of the user's account;6.4.2 If the licensor violates the agreement in paragraph 6.4.1 and fails to take timely measures to suspend the login and use of the user's account, thereby causing losses to the user, it shall bear its corresponding legal liability.6.5 The licensor shall not be liable for any losses suffered by the user or any third party before the account is suspended.6.6 In order to safeguard their legitimate rights and interests, when users provide the licensor with valid personal identity information that is consistent with the registered identity information, the licensor shall provide the user with necessary assistance and support such as account registrant certificate, original registration information, etc., and provide the user with necessary assistance and support according to the Relevant evidence and information data need to be provided to relevant administrative agencies and judicial agencies.6.7 The rights and interests of users who make up false information to register will not be protected in this game. For users who provide false information, the licensor has the right to suspend or terminate the provision of services under this Agreement to the user at any time without assuming any liability to the user or any third party.6.8 For users who register with other people’s information, at the request of the corresponding person, the licensor has the right to suspend or terminate the provision of services under this Agreement (including paid services) to the corresponding account at any time without any liability to the user or any third party. any liability.6.9 For other personal information other than personal identification data, if the user changes it in the future, he should update it online in a timely manner. If other personal information provided by the user is inconsistent with the facts or the data provided has been changed but not updated or is misleading in any way, resulting in the licensor being unable to provide or continue to provide services to the user, all liability arising therefrom shall be borne by the user. and not the licensor.6.10 All users must reach level 50 and above within 12 hours after creating a corner, reach level 100 and above within 3 natural days, reach level 200 and above within 15 natural days, and reach level 250 and above within 30 natural days; otherwise it will be Freeze the character.7. User information protection7.1 When the licensor requires users to provide information and data related to their personal identity, the licensor shall disclose its privacy protection policy and personal information utilization policy to the user in a clear and easy-to-visible manner in advance, and take necessary measures to protect the security of the user's personal information and data. .7.2 Without the permission of the user, the licensor shall not provide, disclose or share the name, personal valid ID number, contact information, home address and other personally identifiable information in the user registration data to any third party, except in the following circumstances:7.2.1 Disclosed by the licensor authorized by the user or the user’s guardian;7.2.2 Relevant laws require the licensor to disclose;7.2.3 Judicial or administrative agencies require the licensor to provide it based on legal procedures;7.2.4 When the licensor files a lawsuit or arbitration against the user in order to safeguard its legitimate rights and interests;7.2.5 When providing the user’s personally identifiable information in response to the legal request of the user’s guardian.8. Rights and obligations8.1 On the premise that the user agrees to accept the entire content of this Agreement, the licensor agrees to grant the user revocable, changeable, non-exclusive, non-transferable and non-sublicensable rights. Users can install the software on personal Internet-connected computers and mobile phones and other terminals (including but not limited to Windows, IOS, Android, Windows Phone, Symbian, Blackberry and other terminal devices or operating systems) during the period when the license is valid. and run a copy of the Software in the specified manner and enjoy the services provided by the licensor. The license granted by Licensor to User under this Agreement is for personal use. If the user needs to use the software and services beyond the scope of personal use or use the software and services for any commercial purpose, the user should contact the licensor and obtain additional written authorization from the licensor. Any installation, use, access, display, operation, etc. without the permission of the licensor shall be deemed as a violation of this Agreement.8.2 Unless otherwise provided in this Agreement, users shall not carry out the following activities (whether for profit or non-profit) without the written consent of the licensor:8.2.1 Copy, copy, disseminate and display all or part of the software’s programs, user manuals and other graphic, textual and audio-visual data;8.2.2 Publicly display and play all or part of the content of this software;8.2.3 Leasing, selling this software or using this software to engage in profit-making activities;8.2.4 Modify or cover the product name, company logo, copyright information and other content on the software program, images, animations, packaging and manuals;8.2.5 Other violations of copyright law, computer software protection regulations and relevant laws and regulations.8.3 Users should use this software and related services through legal channels and shall not engage in the following behaviors that infringe the interests of the licensor or third parties, violate this Agreement or other rules issued by the licensor or relevant national laws and regulations .
This Agreement (as defined below) is entered into by the User (as defined below) and UM COMPANY LIMITED (hereinafter referred to as the “Licensor”, as defined below) regarding the network services and other related software and technology services (collectively referred to as the “Services”, as defined below) provided by the Licensor in connection with the Software (as defined below), and sets forth the rights and obligations of the parties. This Agreement describes in detail the terms under which the Licensor provides the Services to the User. The User acknowledges that by voluntarily downloading and installing any product under the Company’s umbrella, the User unconditionally accepts this Agreement and all related management rules published by UM COMPANY LIMITED and agrees to be bound by them. 1. Definitions and Explanations: In this Agreement, unless otherwise specified, the following terms shall have the following meanings: 1.1 “This Agreement” refers to the text of this Agreement, all other public rules and related management regulations periodically published by the Licensor, and any revised versions of this Agreement, all of which, once formally published, form an integral part of this Agreement. 1.2 “The Software” refers to the game or software client content and programs provided by the Licensor via the Internet and mobile communication networks, including any modifications, updates, all previous versions and subsequent versions of the products and services, and may include the related network servers, websites (including but not limited to the official game website), electronic media, printed materials, and “online” or electronic files, etc. 1.3 “User”, also referred to as the “End User”, means any individual who legally obtains the license to use the Software through the channels provided by the Licensor and installs and uses the Software products and Services. 1.4 “Services” include, but are not limited to, the registration, download, installation, upgrade, and maintenance services provided by the Licensor to the User via the Company’s official website or related game websites, as well as other services related to the use of the Software by the User. 1.5 “Licensor” means UM COMPANY LIMITED and/or the original copyright owner of the Software (depending on the licensing agreement between the Licensor and the original copyright owner). 2. Intellectual Property Rights and Ownership Statement: 2.1 The Licensor shall have all rights in and to the Software (including, but not limited to, ownership and intellectual property rights) in accordance with the law. All copyrights and any other intellectual property rights in the Software, as well as all informational content related to the Software—including but not limited to the textual expressions and their arrangements, the software name, computer code, themes, items, characters, character names, storylines, dialogues, scene settings, concepts, artistic craftsmanship, animations, sound effects, music, visual effects, operational methods, moral rights, related files, programs, chat room scripts, printed materials, electronic documents, etc.—are protected by the relevant Thai intellectual property laws and regulations and by the applicable international treaties. Without the consent of the Licensor, the User shall not download, copy, transmit, modify, or edit the Software, or else shall bear the corresponding legal liability. 2.2 The identification of the “Licensor” embodied in the Software and the identification of the Software-related products and Services are trademarks or registered trademarks of the Licensor in Thailand and/or other countries, and the User shall not use them without the written consent of the Licensor. 2.3 The Licensor owns the patent rights, patent application rights, trademark rights, copyrights, and other intellectual property rights related to the Software and the Services. The Licensor has not granted the User any intellectual property rights related to the Software by virtue of this Agreement or by providing the Software and related Services to the User. Any rights not expressly granted to the User in this Agreement are reserved by the Licensor. 2.4 The Licensor shall own all data and information (including, but not limited to, user accounts, game logs, security record files, etc.) generated during the provision of the Software and Services to the User and stored on the Licensor’s servers. 3. Limitation of Liability: 3.1 The User agrees to bear all risks arising from the use of the Software and related Services. Except for warranties that are explicitly provided for a specific purpose and in compliance with applicable regulations, the Licensor makes no other type of warranty (whether express or implied). The Licensor does not warrant that: 3.1.1 the Software and the related Services provided by the Licensor will meet the requirements of the User; 3.1.2 the Software and the related Services provided by the Licensor will be free from the effects of force majeure, computer viruses, hacker attacks, system instability, the User’s location, User shutdown, reasons attributable to the telecommunications authorities, or any other external or human factors related to networks, technologies, communication lines, etc.; 3.1.3 the installation, copying, access to websites, recharging, execution of the Software, or any other method of using the Software and/or receiving the related Services provided by the Licensor will not conflict with any other software; 3.1.4 the business reputation and the authenticity, effectiveness, and legality of the Services provided by third parties as indicated by the links and labels on the Licensor’s website, the official game website, and other related networks. 3.2 The Licensor shall not be liable for any direct, indirect, or consequential damages or loss of profits arising from the User’s use or inability to use the network, and if it is not possible to completely exclude liability for damages under applicable law, the Licensor’s liability shall be limited to the amount paid by the User for the use of the Services. 4. Changes, Termination, and Suspension of the Software, Services, and this Agreement: 4.1 In order to protect the development of the Licensor’s business, the Licensor reserves the right to unilaterally change the Software (including but not limited to upgrades, updates, additions, reductions, interpretations, etc.), the related Services, and the content of this Agreement, and also reserves the right to terminate the Software/related Services/this Agreement; if necessary, the Licensor will publish the changes on important pages of the Software Service website through announcements or other forms. The Licensor advises the User to regularly check for information regarding such changes or terminations. The Licensor is not required to individually notify the User of such changes, and the User shall not claim any compensation or indemnification as a result. 4.2 The User has the right to unilaterally decide to terminate the use of the Software and related Services and to uninstall the Software at any time. If the Licensor makes any changes to the Software, related Services, or the content of this Agreement and the User does not agree with such changes, the User has the right to immediately stop using the Software and related Services and uninstall the Software. If the User continues to use the Software and related Services after such changes, it shall be deemed that the User agrees to the changes. 4.3 In any of the following circumstances, the Licensor shall have the right to suspend or interrupt the provision of Services to the User: 4.3.1 for necessary maintenance or construction of network equipment; 4.3.2 in the event of a sudden network equipment failure; 4.3.3 if the network communication equipment used by the Licensor ceases to function for unknown reasons, making it impossible to provide Services; 4.3.4 if force majeure prevents the Licensor from providing online Services; 4.3.5 if required by relevant government agencies. 4.4 If the User disseminates illegal information, seriously violates social ethics, or engages in other conduct that violates prohibited legal provisions, the Licensor shall immediately terminate the provision of Services to the User. 4.5 If the User engages in improper conduct that violates this Agreement while receiving the Licensor’s Services, the Licensor shall have the right to terminate the provision of Services to the User. The specific circumstances constituting such improper conduct shall be clearly stipulated in this Agreement or be among the prohibited actions that the Licensor has expressly informed the User would result in termination of Services; otherwise, the Licensor shall not terminate the Services. 4.6 If the User provides false registration identity information or engages in conduct in violation of this Agreement, the Licensor shall have the right to suspend all or part of the Services provided to the User; in such cases, the Licensor shall notify the User and specify the suspension period, which shall be reasonable, and upon the expiration of the suspension period, the Licensor shall promptly resume the Services for the User. 4.7 The User acknowledges and agrees that the Services provided by the Licensor may be partially or wholly interrupted, temporarily unavailable, delayed, or that the User’s data may be lost due to faults, malfunctions, or errors in the Company’s own systems, those of other cooperating vendors, or related telecommunications network system hardware and software, or due to the negligence of cooperating parties or telecommunications personnel, or due to unauthorized intrusion into the Licensor’s system by others who tamper with, forge, or alter data. The User shall not demand any compensation or indemnification from the Licensor for such occurrences. 4.8 If the Licensor suspends or terminates all or part of the Services provided to the User under this Agreement, the Licensor shall bear the burden of proof. 4.9 Under the circumstances stipulated in this Agreement, the Licensor shall not be liable for any inconvenience or damages incurred by the User or any third party as a result of the suspension, interruption, or modification of the Services provided to the User. 4.10 The User shall strictly comply with the provisions of this Agreement and all applicable legal orders. The Licensor shall have the final decision regarding whether the User has violated this Agreement. If the Licensor, based on relevant data analysis, determines that the User has violated this Agreement, the User agrees that the Licensor may immediately terminate the User’s right to use the account and password. 4.11 To avoid disputes, the User agrees that for any technical issues arising from this Agreement, the data recorded in the Licensor’s system shall serve as the sole and exclusive basis for judgment. The Licensor guarantees the authenticity of such data and that it will not be disclosed to anyone, including the User, unless required by the relevant government authorities, in order to protect the Licensor’s business security.
5.Account registration5.1 The user promises to register as a user of the operator with his or her real identity, and guarantees that the personal identity data provided is true, complete, and valid, and assumes corresponding legal liability for the information provided in accordance with legal provisions and necessary provisions.5.2 After the user registers as a user of the licensor with his or her real identity, if the user needs to modify the personal identity data provided, the licensor shall provide the service in a timely and effective manner.6. Use and custody of user accounts6.1 According to the provisions of this Agreement, the licensor has the right to review whether the identity information provided by the user for registration is true and valid, and should actively take technical and management and other reasonable measures to ensure the safety and validity of the user account; the user is obliged to properly keep his account and password, and use their account number and password correctly and securely. If any party fails to fulfill the above obligations, resulting in loss of account password, account theft, etc. and causing damage to the civil rights of users and others, it shall bear the resulting legal liability.6.2 Users have rights and bear responsibilities in accordance with the law for actions that occur with the account they hold after logging in.6.3 If the user discovers that his or her account or password has been illegally used by others or has been used abnormally, the user shall promptly notify the licensor in accordance with the handling methods announced by the licensor, and shall have the right to notify the licensor to take measures to suspend the login and use of the account.6.4 If the licensor takes measures to suspend the login and use of the user's account based on the user's notification, the licensor shall require the user to provide and verify valid personal identity information that is consistent with his or her registered identity information.6.4.1 If the licensor verifies that the personal valid identity information provided by the user is consistent with the registered identity information, the licensor shall take timely measures to suspend the login and use of the user's account;6.4.2 If the licensor violates the agreement in paragraph 6.4.1 and fails to take timely measures to suspend the login and use of the user's account, thereby causing losses to the user, it shall bear its corresponding legal liability.6.5 The licensor shall not be liable for any losses suffered by the user or any third party before the account is suspended.6.6 In order to safeguard their legitimate rights and interests, when users provide the licensor with valid personal identity information that is consistent with the registered identity information, the licensor shall provide the user with necessary assistance and support such as account registrant certificate, original registration information, etc., and provide the user with necessary assistance and support according to the Relevant evidence and information data need to be provided to relevant administrative agencies and judicial agencies.6.7 The rights and interests of users who make up false information to register will not be protected in this game. For users who provide false information, the licensor has the right to suspend or terminate the provision of services under this Agreement to the user at any time without assuming any liability to the user or any third party.6.8 For users who register with other people’s information, at the request of the corresponding person, the licensor has the right to suspend or terminate the provision of services under this Agreement (including paid services) to the corresponding account at any time without any liability to the user or any third party. any liability.6.9 For other personal information other than personal identification data, if the user changes it in the future, he should update it online in a timely manner. If other personal information provided by the user is inconsistent with the facts or the data provided has been changed but not updated or is misleading in any way, resulting in the licensor being unable to provide or continue to provide services to the user, all liability arising therefrom shall be borne by the user. and not the licensor.6.10 All users must reach level 50 and above within 12 hours after creating a corner, reach level 100 and above within 3 natural days, reach level 200 and above within 15 natural days, and reach level 250 and above within 30 natural days; otherwise it will be Freeze the character.7. User information protection7.1 When the licensor requires users to provide information and data related to their personal identity, the licensor shall disclose its privacy protection policy and personal information utilization policy to the user in a clear and easy-to-visible manner in advance, and take necessary measures to protect the security of the user's personal information and data. .7.2 Without the permission of the user, the licensor shall not provide, disclose or share the name, personal valid ID number, contact information, home address and other personally identifiable information in the user registration data to any third party, except in the following circumstances:7.2.1 Disclosed by the licensor authorized by the user or the user’s guardian;7.2.2 Relevant laws require the licensor to disclose;7.2.3 Judicial or administrative agencies require the licensor to provide it based on legal procedures;7.2.4 When the licensor files a lawsuit or arbitration against the user in order to safeguard its legitimate rights and interests;7.2.5 When providing the user’s personally identifiable information in response to the legal request of the user’s guardian.8. Rights and obligations8.1 On the premise that the user agrees to accept the entire content of this Agreement, the licensor agrees to grant the user revocable, changeable, non-exclusive, non-transferable and non-sublicensable rights. Users can install the software on personal Internet-connected computers and mobile phones and other terminals (including but not limited to Windows, IOS, Android, Windows Phone, Symbian, Blackberry and other terminal devices or operating systems) during the period when the license is valid. and run a copy of the Software in the specified manner and enjoy the services provided by the licensor. The license granted by Licensor to User under this Agreement is for personal use. If the user needs to use the software and services beyond the scope of personal use or use the software and services for any commercial purpose, the user should contact the licensor and obtain additional written authorization from the licensor. Any installation, use, access, display, operation, etc. without the permission of the licensor shall be deemed as a violation of this Agreement.8.2 Unless otherwise provided in this Agreement, users shall not carry out the following activities (whether for profit or non-profit) without the written consent of the licensor:8.2.1 Copy, copy, disseminate and display all or part of the software’s programs, user manuals and other graphic, textual and audio-visual data;8.2.2 Publicly display and play all or part of the content of this software;8.2.3 Leasing, selling this software or using this software to engage in profit-making activities;8.2.4 Modify or cover the product name, company logo, copyright information and other content on the software program, images, animations, packaging and manuals;8.2.5 Other violations of copyright law, computer software protection regulations and relevant laws and regulations.8.3 Users should use this software and related services through legal channels and shall not engage in the following behaviors that infringe the interests of the licensor or third parties, violate this Agreement or other rules issued by the licensor or relevant national laws and regulations ." value_th="5.Account registration5.1 The user promises to register as a user of the operator with his or her real identity, and guarantees that the personal identity data provided is true, complete, and valid, and assumes corresponding legal liability for the information provided in accordance with legal provisions and necessary provisions.5.2 After the user registers as a user of the licensor with his or her real identity, if the user needs to modify the personal identity data provided, the licensor shall provide the service in a timely and effective manner.6. Use and custody of user accounts6.1 According to the provisions of this Agreement, the licensor has the right to review whether the identity information provided by the user for registration is true and valid, and should actively take technical and management and other reasonable measures to ensure the safety and validity of the user account; the user is obliged to properly keep his account and password, and use their account number and password correctly and securely. If any party fails to fulfill the above obligations, resulting in loss of account password, account theft, etc. and causing damage to the civil rights of users and others, it shall bear the resulting legal liability.6.2 Users have rights and bear responsibilities in accordance with the law for actions that occur with the account they hold after logging in.6.3 If the user discovers that his or her account or password has been illegally used by others or has been used abnormally, the user shall promptly notify the licensor in accordance with the handling methods announced by the licensor, and shall have the right to notify the licensor to take measures to suspend the login and use of the account.6.4 If the licensor takes measures to suspend the login and use of the user's account based on the user's notification, the licensor shall require the user to provide and verify valid personal identity information that is consistent with his or her registered identity information.6.4.1 If the licensor verifies that the personal valid identity information provided by the user is consistent with the registered identity information, the licensor shall take timely measures to suspend the login and use of the user's account;6.4.2 If the licensor violates the agreement in paragraph 6.4.1 and fails to take timely measures to suspend the login and use of the user's account, thereby causing losses to the user, it shall bear its corresponding legal liability.6.5 The licensor shall not be liable for any losses suffered by the user or any third party before the account is suspended.6.6 In order to safeguard their legitimate rights and interests, when users provide the licensor with valid personal identity information that is consistent with the registered identity information, the licensor shall provide the user with necessary assistance and support such as account registrant certificate, original registration information, etc., and provide the user with necessary assistance and support according to the Relevant evidence and information data need to be provided to relevant administrative agencies and judicial agencies.6.7 The rights and interests of users who make up false information to register will not be protected in this game. For users who provide false information, the licensor has the right to suspend or terminate the provision of services under this Agreement to the user at any time without assuming any liability to the user or any third party.6.8 For users who register with other people’s information, at the request of the corresponding person, the licensor has the right to suspend or terminate the provision of services under this Agreement (including paid services) to the corresponding account at any time without any liability to the user or any third party. any liability.6.9 For other personal information other than personal identification data, if the user changes it in the future, he should update it online in a timely manner. If other personal information provided by the user is inconsistent with the facts or the data provided has been changed but not updated or is misleading in any way, resulting in the licensor being unable to provide or continue to provide services to the user, all liability arising therefrom shall be borne by the user. and not the licensor.6.10 All users must reach level 50 and above within 12 hours after creating a corner, reach level 100 and above within 3 natural days, reach level 200 and above within 15 natural days, and reach level 250 and above within 30 natural days; otherwise it will be Freeze the character.7. User information protection7.1 When the licensor requires users to provide information and data related to their personal identity, the licensor shall disclose its privacy protection policy and personal information utilization policy to the user in a clear and easy-to-visible manner in advance, and take necessary measures to protect the security of the user's personal information and data. .7.2 Without the permission of the user, the licensor shall not provide, disclose or share the name, personal valid ID number, contact information, home address and other personally identifiable information in the user registration data to any third party, except in the following circumstances:7.2.1 Disclosed by the licensor authorized by the user or the user’s guardian;7.2.2 Relevant laws require the licensor to disclose;7.2.3 Judicial or administrative agencies require the licensor to provide it based on legal procedures;7.2.4 When the licensor files a lawsuit or arbitration against the user in order to safeguard its legitimate rights and interests;7.2.5 When providing the user’s personally identifiable information in response to the legal request of the user’s guardian.8. Rights and obligations8.1 On the premise that the user agrees to accept the entire content of this Agreement, the licensor agrees to grant the user revocable, changeable, non-exclusive, non-transferable and non-sublicensable rights. Users can install the software on personal Internet-connected computers and mobile phones and other terminals (including but not limited to Windows, IOS, Android, Windows Phone, Symbian, Blackberry and other terminal devices or operating systems) during the period when the license is valid. and run a copy of the Software in the specified manner and enjoy the services provided by the licensor. The license granted by Licensor to User under this Agreement is for personal use. If the user needs to use the software and services beyond the scope of personal use or use the software and services for any commercial purpose, the user should contact the licensor and obtain additional written authorization from the licensor. Any installation, use, access, display, operation, etc. without the permission of the licensor shall be deemed as a violation of this Agreement.8.2 Unless otherwise provided in this Agreement, users shall not carry out the following activities (whether for profit or non-profit) without the written consent of the licensor:8.2.1 Copy, copy, disseminate and display all or part of the software’s programs, user manuals and other graphic, textual and audio-visual data;8.2.2 Publicly display and play all or part of the content of this software;8.2.3 Leasing, selling this software or using this software to engage in profit-making activities;8.2.4 Modify or cover the product name, company logo, copyright information and other content on the software program, images, animations, packaging and manuals;8.2.5 Other violations of copyright law, computer software protection regulations and relevant laws and regulations.8.3 Users should use this software and related services through legal channels and shall not engage in the following behaviors that infringe the interests of the licensor or third parties, violate this Agreement or other rules issued by the licensor or relevant national laws and regulations .